Mark Dally

Founder & Director

A brief history of AssetAccountant and my part in that:

Back in 2016, I was part of a small team that hatched the idea to create a suite of cloud-based accounting software.

In the next 2.5 years, we set about developing 5 different products of which a fixed asset depreciation engine was only one.

After testing our products with our contacts in some large accounting firms in Brisbane (Australia), it became apparent only one product had significant market demand.


We continued investing time and money into developing AssetAccountant and its fixed asset depreciation features into 2017 and 2018.

Then in late 2018, apparent disaster struck.

Colin McEown, a seasoned and successful Chief technology Officer noticed what we were doing and considered joining us to go-to-market with AssetAccountant.

He reviewed our codebase and development methodology.

And gave us the bad news.

As it stood, AssetAccountant was simply not scalable to take on the accounting world.

And that he would join us only if we dumped our whole codebase and started over.


This was a bitter and expensive pill to swallow, but in February of 2019, AssetAccountant Pty Ltd was formed with Colin assuming his still current roles of CEO and CTO.

This setback was hard at the time.

Very hard.

But it was the turning point AssetAccountant needed.

Since 2019, we have:

  • grown our development team
  • attracted investment
  • created a world-class software product
  • Onboarded many household name accounting firms and corporations
  • partnered with some world leading software implementation firms
  • expanded our capability and operations worldwide
  • setup an office in the USA (which I now lead from Denver, CO)

My role at AssetAccountant:

I am the business’s Chief Operating Officer ensuring our systems and processes are keeping up with our international growth. This includes overseeing our commitment to maintaining our certification to the strict ISO27001 data security Standard.

Because my role touches every part of the business, I enjoy publishing informative blog articles and keeping our website content up to date.

Why our clients love AssetAccountant

We take depreciation and leasing seriously

We undertake detailed modelling of fixed asset depreciation and lease calculation rules for both accounting and tax.

We monitor changes to ATO tax rulings and accounting standards like IAS 16 and IFRS 16 so you don’t have to.

And, of course, we are ISO27001 certified.

Ask us anything

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