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Mark Dally

Founder & Director

A brief history of AssetAccountant and my part in that:

Back in 2016, I was part of a small team that hatched the idea to create a suite of cloud-based accounting software.

In the next 2.5 years, we set about developing 5 different products of which a fixed asset depreciation engine was only one.

After testing our products with our contacts in some large accounting firms in Brisbane (Australia), it became apparent only one product had significant market demand.

AssetAccountant.

We continued investing time and money into developing AssetAccountant and its fixed asset depreciation features into 2017 and 2018.

Then in late 2018, apparent disaster struck.

Colin McEown, a seasoned and successful Chief Technology Officer noticed what we were doing and considered joining us to go-to-market with AssetAccountant.

He reviewed our codebase and development methodology.

And gave us the bad news.

As it stood, AssetAccountant was simply not scalable to take on the accounting world.

And that he would join us only if we dumped our whole codebase and started over.

Ouch.

This was a bitter and expensive lesson, but in February of 2019, AssetAccountant Pty Ltd was formed with Colin assuming his still current roles of CEO and CTO.

This setback was hard at the time.

Very hard.

But it was the turning point AssetAccountant needed.

Since 2019, AssetAccountant has flourished worldwide and we have:

  • grown our development team
  • attracted investment
  • created a world-class software product
  • onboarded many household name accounting firms and corporations
  • partnered with some world leading software implementation firms
  • expanded our capability and operations worldwide
  • setup an office in the USA (which I personally lead locally from Denver, Colorado)

My role at AssetAccountant:

I am the business’s Chief Operating Officer and Chief Information Security Officer ensuring our systems and processes are keeping up with our international growth. This includes overseeing our commitment to maintaining our certification to the strict ISO27001 data security Standard.

Because my role touches every part of the business, I enjoy publishing informative blog articles and keeping our website and application content up to date.

Why our clients love AssetAccountant

Up until 2021 we had been using Excel spreadsheets to calculate and manage fixed asset tax depreciation for the group's registers, which was not sustainable. To address this and to implement automation of the process, we researched solutions offered in the market, including by the large accounting firms and specialist software providers. After thoroughly vetting AssetAccountant as a vendor, testing the software and its calculations, and reviewing the company’s data security, we committed to implement the software for all tax fixed asset registers for the Whitehaven Coal group. Since implementation we have been very satisfied with the decision. The software is intuitive, robust, easy to use, and accurate. AssetAccountant’s commitment to ongoing development of the product's features has also been impressive.
Greg Singh
Greg SinghGroup Tax Manager, Whitehaven Coal Limited
After being introduced to AssetAccountant in 2020 by PriceWaterhouseCoopers, I carefully reviewed the software's functionality to suit our complex fixed asset depreciation and lease accounting requirements. For example Buildsafe acquires, disposes and writes off thousands of assets including partial transactions. We also need flexible reporting and detailed journals. I have found the software to be enterprise standard, robust and precise. The software is a very elegant blend of beauty and smarts. The ongoing support, product development and assistance has been responsive and reliable. An amazing team and product. Thank you.
Sharon Hughes
Sharon HughesCFO, Buildsafe
AssetAccountant (AA) has produced the ultimate Fixed Asset Management System. AA integrates seamlessly with Xero and produces reports that satisfies any auditor with easy to trace transactions that are verifiable. The real hidden gem is their Lease Accounting facility which takes all the heartache and time consuming issues out of AASB16.
Fantastic product - has literally saved me hours of work.
John Smith
John SmithCFO & Company Secretary, Dateline Resources Ltd
We love using AssetAccountant. The time savings for every client’s depreciation entries means not only is profit increased on every job, but our additional team capacity can be directed to more valuable work. There is literally no risk in the investment of AssetAccountant fixed asset depreciation software.
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Suzanne Walker Director, Clear Path Accounting
Big Boy Jocks On....
Ever wanted the big company fixed asset system without all the clunkiness and overthinking on the part of the software developers (I'm looking at you Thomson Reuters...)? Well then you need AssetAccountant. It provides just the right mix of complex depreciation calculations and beautiful user interface. It's a system designed by accountants and executed perfectly by developers. The integration is seamless with Xero (you can sign into AA with Xero credentials which is awesome if you are already running Xero on your browser) and journaling synchs are very flexible between the two applications. Then there is the price. I challenge you to find a more robust fixed asset system at these price points. Well done AssetAccountant.
You get me.
I now have my big boy jocks back on for fixed asset management....and they fit!
Chris J Emerson CPA
Chris J Emerson CPAEmerson Consulting Services LLC
From the initial contact with the team at AssetAccountant to the final implementation, we have received prompt and positive responses. The effective support service and continuous improvement makes AssetAccountant a product highly recommended to a wide variety of industries as well as to accounting firms.
Marco Abril - TPM Builders Team Member
Marco AbrilFinancial Controller, TPM Builders
It’s amazing we calculated this year’s depreciation in just a matter of minutes!
Image of a Beca Group Team Member
Veenith SinghGroup Finance Operations Manager, Beca Group
Our organisation was looking for a standalone cloud-based fixed asset register that could calculate depreciation for multiple companies. AssetAccountant was a perfect solution that removed the need for tracking assets and calculating depreciation through spreadsheets. The team at AssetAccountant were very responsive throughout the implementation process. The system is straightforward to use and has various options for both asset tracking and depreciation to make it suitable for most organisations.
Con Kirgianis
Con KirgianisFinance Manager, KWP!
Now that AssetAccountant is in our app store, our customers and sales team have a cloud option for fixed asset depreciation which has a strong integration with QuickBooks Online.
Matt Pisarski - Intuit Team Member
Matt PisarskiGlobal Business Development, Intuit QuickBooks
After years of “paying a premium” for our Asset Management, we decided to go in-house. More than impressed with the ease and capability of the software, and the staff were a pleasure to deal with from go to whoa. Fabulous to have monthly reporting, as opposed to annual as well.
Kim Stanton
Kim StantonChief Financial Officer, Hardy Aviation
I have seen a lot of niche products come and go but the one constant has been the lack of a decent fixed asset register. I was recently invited to see the latest incarnation and it did not disappoint. I am confident that both accounting firms and corporate clients will be lining up to use it – I have already been extolling the solutions’ virtues.
Alan Fitzgerald - Practice Connections Team Member
Alan FitzGeraldFounder, Practice Connections
We initially came across AssetAccountant when researching potential replacements for the Xero asset register. AssetAccountant sparked our interest due to its ability to easily and transparently forecast depreciation, transfer assets between sites, revalue assets and asset part disposals. The AA team have been extremely helpful which has provided us with confidence in the product, we look forward to exploring additional features to find more efficiencies in our processes.
Elspeth Mildren
Elspeth MildrenAccountant, Lawson Grains
We highly recommend the use of AssetAccountant. Our clients benefit immensely from accurate asset register records, making spreadsheet accounting (and typical errors) a thing of the past. We can easily maintain tax and accounting registers providing our clients with accurate and meaningful information. AssetAccountant is a breeze to use, and we love that it integrates with QBO and Xero.
Leanne Spiteri
Leanne SpiteriFounder, Virtue Private Advisory
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We take depreciation and leasing seriously

We undertake detailed modelling of fixed asset depreciation and lease calculation rules for both accounting and tax.

We monitor changes to ATO tax rulings and accounting standards like IAS 16 and IFRS 16 so you don’t have to.

And, of course, we are ISO27001 certified.

Ask us anything

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